(Day 10) ROGGE Amsterdam

Today was a great day in Amsterdam, although it didn't start that way. due to our company visit planned for the day we had to wake up early and unfortunately I overslept and had to rush to get dressed, without a shower, in order to be there on time.  it was full of information, great food, and great research. We started day 3 in Amsterdam with a company visit to Reed Elsevier, which is a Multinational information company. It was great to hear directly from a big company about how they market their products to customers. After the company visit and learning a lot of insightful information, we headed back to the hostel to get ready for a day of research. First we went to Shawneis's store visit at a local dance apparel store, but before that of course she got us lost on the Amsterdam tram system. However, once I took over the navigation we were able to find everything perfectly. After, leaving her first interview we headed to another side of town to her second one. We didn't realize how far in walking distance it was so on the way we stopped to get food at Ellis Burgers. I ordered a chicken burger with onion rings and it was more than I could have dreamed about. Once we finished out great meals we continued on the route to the second interview, unfortunately when we arrive the manager was not in and we were unable to do the interview. However, on the bright side as we were leaving I noticed a small boutique which was perfect for my research. I conducted a great interview and received great information from Rogge Amsterdam.