As we walked along the gallery, she narrated the brief history of FloraHolland to us. FloraHolland was founded in 1911 as a cooperative company. It has about 5000 members and a collection of about 20,000 different types of flowers. They get flower from all over the world including east Africa country like Kenya. We saw the live Dutch auction system where flowers are been auction on the clock and the direct sales display room of the flowers. We were shown another auction room with 12 clocks and it was interesting to known that the rose flower auction utilizes three of the clocks.
The logistics is very interesting to me because of its high level of efficiency. Immediately after auction, the flowers are moved around through the use of mobile carts and with the next 3 hours will be available at the local market. We saw the distribution center and the busy flower market logistics. Another interesting part of the tour is the quality testing center for the flowers which helps them to safeguard flower quality and improve it wherever possible. We traveled by bus back to Amsterdam and got to the hostel at noon. Later in the evening, we chilled out with Mark for celebration of his birthday.